The Hidden Benefits of a Colour Analysis Session

By Victoria LochheadIf you’ve ever stood in front of your wardrobe thinking, “Why doesn’t any of this feel quite right?”, you’re not alone. Many of us buy clothes we think will work for us, only to find they rarely make it into regular rotation. One of the simplest—and most enjoyable—ways to change that is through a colour analysis session.

Colour analysis isn’t about imposing trends. It’s about uncovering the colours that naturally complement your skin tone, hair and eyes, so that you shine first and your clothes simply support you. And the ripple effect on your wardrobe, sustainability habits, and confidence can be remarkably big.

1. You spend less—but love what you buy more

A colour analysis session gives you a clear palette that works for you, making shopping more intentional and reducing mistakes. Instead of guessing, you’ll know exactly what to look for. That means fewer impulse buys and more pieces you’ll wear again and again.

2. Your wardrobe becomes easier to mix, match and manage

When your clothes harmonise, getting dressed becomes quicker and easier. A clear palette helps you identify gaps, avoid “nearly right” pieces, and enjoy a wardrobe that naturally works together—perfect for a sustainable lifestyle.

3. You look instantly brighter and more energised

During a session, clients often see an immediate visual shift when wearing their best colours. Complexion brightens, eyes lift, and everything looks fresher. It’s subtle but transformative—and boosts self-confidence too.

4. Shopping becomes easier and more empowering

Knowing your palette makes shopping faster and more confident. You’re less swayed by trends and more guided by what actually suits you.

5. It improves your success with second-hand shopping

Because we love preloved fashion at Frankie & Ruby, this is a big one. A colour palette helps you spot second-hand gems instantly and avoid temptations that won’t suit you. It supports sustainability beautifully.

6. It’s a long-term investment in your style

Your colour palette stays relevant for years and applies to clothing, make-up, accessories—even hair colour if you choose. It helps you build a wardrobe that lasts, rather than cycles through trends.

7. You understand yourself better

Perhaps the best part: clients often say, “I feel more like myself.” Colour analysis highlights what makes you feel vibrant, calm, elegant or expressive. It helps you dress with intention.

Is a colour analysis session right for you?

Ask yourself:

• Do you buy clothes that go unworn?
• Do your outfits fail to mix and match?
• Are you trying to shop more sustainably?
• Would you like a clearer sense of your style?
• Are you curious why some colours make you glow?

If so, a colour analysis session could be the perfect next step.

Ready to explore your best colours?

Whether you’re building a sustainable wardrobe or simply want to feel brighter each day, colour analysis offers clarity and joy. If you’d like to book a session or find out more, get in touch—we’d love to help you discover the colours that help you shine.