Sustainable Style Blog — Preloved Clothes

The Preloved Style Awards 2022!

Posted by Victoria Lochhead on

The Preloved Style Awards 2022!

Are you a charity shop diva? A secondhand style queen? Calling all preloved bargain lovers and creative outfit makers! We want to see your outfits! Entries are now open for the Frankie and Ruby Preloved Style Award 2022! Read more on how to take part now.

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Leading the way in sustainable fashion.

Posted by Victoria Lochhead on

Leading the way in sustainable fashion.
In our latest blog, we take a look at the preloved outfits worn by Reading mayor Rachel Eden as she fully embraces her environmental principles and shows us how it's possible to dress well without damaging the environment.

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The Fluid Wardrobe – how to build the ultimate sustainable wardrobe you love

Posted by Victoria Lochhead on

The Fluid Wardrobe – how to build the ultimate sustainable wardrobe you love
How can we work towards a more environmentally friendly wardrobe without having to resort to a beetroot tie-dyed dress made from sack cloth?  How can we build a wardrobe we feel good about but also want to wear?  In this blog, I'll be taking you through the concept of a fluid wardrobe and sharing my tips on how to create one for yourself.

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Style me in seconds - How we used secondhand clothes for a fashion photo shoot

Posted by Victoria Lochhead on

Style me in seconds - How we used secondhand clothes for a fashion photo shoot
We challenged ourselves to create a fashion photo shoot from preloved clothing that relied on things from charity shops, our dress agency and borrows to create outfits that were magazine worthy.

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Green is the new black - why secondhand clothes are in fashion

Posted by Victoria Lochhead on

Green is the new black - why secondhand clothes are in fashion
There is a welcome trend emerging – more and more people are turning to secondhand clothes as a way to bring new things into their wardrobe. With the rise of online preloved stores, what’s fuelling our new love affair with secondhand fashion?  In this blog, we explore the trend to buy preloved clothing and look at why the move is so good for consumers.

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