Cart 0

Sustainable Style Blog — Outfits

Why Do I Have a Wardrobe Full of Clothes and Still Nothing to Wear? | Frankie & Ruby

Posted by Victoria Lochhead on

Why Do I Have a Wardrobe Full of Clothes and Still Nothing to Wear? | Frankie & Ruby

Do you ever open your wardrobe, see it packed with clothes and still feel like you have nothing to wear? You're not alone. From buying versions of the same item again and again to hanging onto clothes that no longer fit your lifestyle, there are some surprisingly common reasons why wardrobes stop working for us. In this article, personal stylist Victoria explores the real causes of wardrobe overwhelm and shares practical ways to build a wardrobe that feels more cohesive, more wearable and more like you.

Read more →

Creating a More Sustainable Wardrobe in 2026: Five Things You Should Do

Posted by Victoria Lochhead on

Creating a More Sustainable Wardrobe in 2026: Five Things You Should Do

Making mindful choices about how we buy, wear, care for and recycle our clothes can have a huge impact on both the planet and our personal style.  If you're thinking of creating a more sustainable wardrobe this year, here are our five fundamental principles to help guide you as you go.

Read more →

The Hidden Benefits of a Colour Analysis Session

Posted by Victoria Lochhead on

The Hidden Benefits of a Colour Analysis Session

Have you ever wondered why some outfits make you feel great while others just don’t work? A colour analysis session could be the missing link. It helps you shop more intentionally, reduce wardrobe overwhelm and discover the shades that truly make you shine. I’m sharing the seven biggest benefits — especially if you love sustainable, mindful style.

Read more →

Celebrate Secondhand September With Our Style Challenge!

Posted by Victoria Lochhead on

Celebrate Secondhand September With Our Style Challenge!
The Style Challenge is back for a fifth year to celebrate Secondhand September! Use our daily style cues to create new outfits from what you already own or your favourite preloved treasures, and share your creations with us online to be in with a chance of winning a prize!

Read more →

Secondhand September Style Challenge Celebration!

Posted by Victoria Lochhead on

Secondhand September Style Challenge Celebration!
The Style Challenge is back by popular demand! Use our daily style cues to create new outfits from what you already have in the wardrobe, or use some preloved treasures.  Use our planner as a daily inspiration to help you create and share your new outfits!

Read more →