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Sustainable Style Blog

Why Do I Have a Wardrobe Full of Clothes and Still Nothing to Wear? | Frankie & Ruby

Posted by Victoria Lochhead on

Why Do I Have a Wardrobe Full of Clothes and Still Nothing to Wear? | Frankie & Ruby

Do you ever open your wardrobe, see it packed with clothes and still feel like you have nothing to wear? You're not alone. From buying versions of the same item again and again to hanging onto clothes that no longer fit your lifestyle, there are some surprisingly common reasons why wardrobes stop working for us. In this article, personal stylist Victoria explores the real causes of wardrobe overwhelm and shares practical ways to build a wardrobe that feels more cohesive, more wearable and more like you.

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Smart Second-Hand Shopping: How to Spot Quality Clothes in Charity Shops

Posted by Victoria Lochhead on

Smart Second-Hand Shopping: How to Spot Quality Clothes in Charity Shops

There’s a unique kind of joy that comes from finding that perfect preloved piece hanging quietly amongst a sea of rails - and it can quickly become addictive!  If you’re ready to level up your charity shop treasure hunts, here’s how to spot quality clothes that will stand the test of time.

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Creating a More Sustainable Wardrobe in 2026: Five Things You Should Do

Posted by Victoria Lochhead on

Creating a More Sustainable Wardrobe in 2026: Five Things You Should Do

Making mindful choices about how we buy, wear, care for and recycle our clothes can have a huge impact on both the planet and our personal style.  If you're thinking of creating a more sustainable wardrobe this year, here are our five fundamental principles to help guide you as you go.

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The Hidden Benefits of a Colour Analysis Session

Posted by Victoria Lochhead on

The Hidden Benefits of a Colour Analysis Session

Have you ever wondered why some outfits make you feel great while others just don’t work? A colour analysis session could be the missing link. It helps you shop more intentionally, reduce wardrobe overwhelm and discover the shades that truly make you shine. I’m sharing the seven biggest benefits — especially if you love sustainable, mindful style.

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Give Your Wardrobe a Little Autumn Love With Our Five Step Revival Plan

Posted by Victoria Lochhead on

Give Your Wardrobe a Little Autumn Love With Our Five Step Revival Plan

If your wardrobe is groaning under the weight of summer leftovers or it’s been a while since your last proper clear out, then the change in seasons is your perfect cue to hit refresh.  In this blog I offer up my Wardrobe Revival cheat sheet. It’s gentle, it’s manageable, and it might just make you fall in love with your clothes again.

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