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Sustainable Style Blog — Sustainable Fashion

Royal Ascot: can you find a pre-loved outfit from a charity shop?

Posted by Victoria Lochhead on

Royal Ascot: can you find a pre-loved outfit from a charity shop?
Is it possible to find an outfit worthy of a trip to Royal Ascot from a charity shop?  Last week I went exploring around the charity shops of Maidenhead to see if it was possible.  Here's what I found...

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2022 – The Year Preloved Became Cool Again

Posted by Victoria Lochhead on

2022 – The Year Preloved Became Cool Again
According to ThreadUp, in 2019 70% of people asked said they would consider buying something preloved compared to only 45% in 2015.  This year eBay sponsored Love Island, and even the Kardashians were seen sporting preloved finds.  Was 2022 the year that secondhand shopping finally became cool?

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Where to shop to find a preloved bargain

Posted by Victoria Lochhead on

Where to shop to find a preloved bargain
We've all got that one friend who turns up looking fantastic, and they say something like, "What this designer coat?  Oh I picked it up in a charity shop for a couple of pounds."  So, what's the secret?  How is it possible to find amazing preloved clothes and where do you go to find them?  In this extract from my book In the Jumble, we explore a few of my favourite places to go treasure hunting.

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Our Preloved Style Award Winner 2022!

Posted by Victoria Lochhead on

Our Preloved Style Award Winner 2022!
This year we went in search of a true secondhand style queen by launching the Preloved Style Awards 2022. Entrants were asked to send a photo dressed in their best charity shop or preloved outfit. We were looking for an outfit with a strong style flair, and of course an absolute preloved bargain.  Today, we announce our winner for 2022.

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The Fluid Wardrobe – how to build the ultimate sustainable wardrobe you love

Posted by Victoria Lochhead on

The Fluid Wardrobe – how to build the ultimate sustainable wardrobe you love
How can we work towards a more environmentally friendly wardrobe without having to resort to a beetroot tie-dyed dress made from sack cloth?  How can we build a wardrobe we feel good about but also want to wear?  In this blog, I'll be taking you through the concept of a fluid wardrobe and sharing my tips on how to create one for yourself.

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